Sony Supersizes Its Xperia Smartphone Line With 6.4? Full HD Xperia Z Ultra Phablet

It was only a matter of time before Sony jumped on the phablet bandwagon. And that day is today. The mobile maker has just announced the Xperia Z Ultra: a frankly gigantic addition to its smartphone line-up that packs a 6.4″ full HD display. This phone is so big that one of the accessories Sony is lining up is a slender Bluetooth handset for taking calls — i.e.so you can leave the whopping slab on the table. Sony is?following in the footsteps of Samsung, with its Galaxy Note devices but obviously it didn’t say that.?Pierre Perron, president of Sony Mobile Comms for NW Europe, said the mobile industry has ?seen “increasing consumer demand for larger screens”, adding: “The big screen segment is one of the fastest growing segments.” The LTE/4G Xperia Z Ultra slots into Sony’s line-up between its Xperia Z high end smartphone, announced earlier this year at CES, and its Xperia Z Tablet. The Xperia Z Ultra is big across the front, but very slender around the waist: at just 6.5mm thin. Sony’s head of global product design said the designers are approaching the limit of how thin they can make phones. ?”You can’t make the phone any thinner because of the connectors — we’re at the point we’re going to have start working on connector technology,” he said. The overall look of the Z Ultra continues the Xperia Z and Tablet Z design language, with the same blunt-edged, high gloss slab form. It’s also waterproof and dustproof, as the Xperia Z is. The display is full 1080p HD, and incorporates Sony’s Bravia TV display technology — including its?Triluminos tech, which it said supports a greater range of colours, with natural shades, and also its?X-Reality technology for improving the viewing experience of low res video. Under the hood, the Xperia Z Ultra is powered?by a Qualcomm Snapdragon 800 2.2GHz quad-core chip. Its rear camera is 8 megapixels. Sony’s phablet supports stylus interaction — Sony said “any pencil” can be used on the screen, rather than requiring a dedicated gizmo to poke it. Sony has also created a software keyboard designed for the larger phablet form to support one handed-typing. The phablet is?due to launch “later this year”. There’s no word on pricing as yet, or specific market availability. Also today, tacked on at the end of the press event — entirely overshadowed by the attention being lavished on

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